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Sexualised Feeds and Silent Harm: Why India Must Regulate Algorithms That Shape Childhood

Indian children are encountering sexualised content not by choice but by design. When profit-driven platforms replace care, and regulation, childhood itself is at risk.

social media kids
Photo by Ron Lach/Pixabay

By Sheikh Ayesha Islam

Childhood has never been entirely insulated from the realities of the adult world. What distinguishes the present moment, however, is not the exposure itself, but its unprecedented scale, lightning speed, and technological delivery. In India today, children scrolling through platforms like Instagram, YouTube Shorts, and other short-form video apps are increasingly confronted with nudity, sexualized imagery, and eroticized bodies. This content is neither actively sought by them nor can it be comprehended by their still-developing minds. This frequent exposure is routinely dismissed as an unavoidable side effect of digital life. Such a view is dangerously misleading. What is unfolding is not accidental visibility; it is a fundamental, structural transformation in how childhood is experienced, shaped, and controlled within environments curated by algorithms.

This is not a matter of cultural conservatism or moral panic. It is, fundamentally, a crisis of child development, mental health, and accountability in systems that now function as powerful, yet completely unregulated, developmental environments for our youth.

Algorithms as Developmental Environments

Digital platforms no longer operate as mere neutral channels for information. They actively function as environments that structure a child’s attention, emotional importance, and perception of the world. Recommendation systems, designed purely to maximize engagement, amplify visually striking content, thereby erasing the crucial line between content meant for adults and content for children. Investigative reports, such as those by Reuters in 2014, have revealed that Meta’s internal systems, including AI-driven tools publicly marketed as “safe”, repeatedly allowed sexualized or “sensual” interactions to remain accessible to minors. This exposes persistent and critical failures in platform safeguards.

These findings directly challenge the industry’s narrative that harmful exposure is primarily the fault of the user. Instead, they demonstrate systemic design choices where profit-driven engagement metrics consistently override vital child protection considerations. From a developmental viewpoint, this is a profound change.

The American Academy of Pediatrics AAP, in its 2016 policy statement Media and Young Minds, stresses that digital environments actively influence children’s cognitive and emotional growth, rather than merely reflecting their preferences. Unlike families or schools, algorithmic systems deliver stimulation without explanation, provide repetition without contextual understanding, and offer exposure without informed consent. When sexualized imagery enters these spaces, it becomes a permanent feature of the developmental landscape, not just an isolated, random encounter.

The Collapse of Agency and the Myth of Choice

Platform defences frequently rely on the idea of choice, suggesting that users encounter content that matches their personal preferences. This logic completely falls apart when applied to children. Agency, or the power to choose, requires cognitive maturity, foresight, and emotional regulation capacities that are still very much under construction during early and middle childhood.

A comprehensive meta-analysis by Madigan and others in 2018 published in the Journal of Adolescent Health found that a large portion of minors encounter sexual content online unintentionally, and that this type of exposure is consistently linked to feelings of distress, fear, and confusion.

In the Indian context, where smartphone access often begins very early, and parental supervision is severely limited by long working hours, low digital literacy, and the use of shared devices, the notion of informed digital choice is ethically unsound. What looks like passive scrolling is, in reality, navigation that is entirely shaped by the algorithm. Children are not meaningfully choosing sexualized content; it is being aggressively delivered to them through hidden recommendation systems designed solely to maximize retention, not their well-being.

Sexualization Without Interpretation: Cognitive Harm

One of the most damaging contradictions within India’s digital setup is the pairing of widespread sexualized exposure with a severe lack of comprehensive, age-appropriate sexual education. Children encounter eroticized bodies long before they are provided with the essential language to understand consent, bodily autonomy, or healthy relationship boundaries. Brown and L’Engle’s 2009 longitudinal study in Pediatrics showed that early exposure to sexualized media is directly associated with the premature adoption of sexual attitudes and unrealistic, distorted expectations regarding relationships.

This fundamental mismatch between seeing and knowing creates cognitive confusion. Children observe that certain types of bodies and behaviours are socially rewarded with visibility and attention, yet they lack the conceptual tools to interpret what they are observing. Livingstone and Smith (2014), writing in the Journal of Child Psychology and Psychiatry, emphasize that harm increases significantly when exposure happens in isolation, without the mediation or guidance of an adult. The result is not harmless curiosity, but rather confusion, secrecy, and deep-seated shame, which can ultimately shape a child’s understanding of self and others long before their critical reasoning skills have fully matured.

Emotional Dysregulation and Psychological Spillover

Emotional regulation is not an inborn skill; it is developed through consistent, supportive interactions with caregivers and institutions. Algorithmic environments severely disrupt this vital process by exposing children to highly emotionally charged material without any support structure or reassurance.

Research by Peter and Valkenburg (2016) in Computers in Human Behavior indicates that early exposure to sexual content is linked to reduced emotional self-regulation, particularly in settings where adult guidance is absent.

Clinically, this dysregulation can surface as severe sleep disturbances, irritability, heightened anxiety, social withdrawal, or sudden behavioral changes. These symptoms are frequently misattributed to general academic stress or simply to the turbulence of adolescence, allowing the underlying digital exposure to remain unexamined.

The World Health Organization in its guidance on protecting children, explicitly recognizes repeated exposure to developmentally inappropriate content as a key factor affecting a child’s mental health and psychological well-being. The resulting harm, in this context, is cumulative rather than dramatic, quietly building up over time.

Normalization, Boundary Erosion, and Vulnerability

Beyond the distress of individual children lies an even more pervasive and insidious consequence normalization. When nudity and sexualized imagery become a constant, ambient background noise rather than an exceptional occurrence, children’s internal boundaries concerning privacy, consent, and bodily autonomy are slowly but surely worn down. This normalization can lower a child’s resistance to inappropriate interactions and severely increase their vulnerability to grooming, a serious concern that directly conflicts with the spirit of India’s Protection of Children from Sexual Offences POCSO Act, 2012, which recognizes children as inherently vulnerable and requiring the highest degree of protection.

However, while POCSO criminalizes explicit acts and child sexual abuse material CSAM, it is not designed to address the kind of cumulative, algorithmically generated exposure that is diffuse and cannot be traced back to a single offender. The harm in these cases is structural and gradual, operating just below the threshold of legal visibility while profoundly shaping a child’s long-term developmental path.

Law, Regulation, and the Problem of Ambient Harm

India’s legal framework for child protection is strong in its intent. Section 67B of the Information Technology Act, 2000, criminalizes the online spread of child sexual abuse material, and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, enforce mandatory takedown and grievance redress obligations on platforms. Yet, these laws were created for a completely different, older technological world.

As Reuters has consistently highlighted, platforms may comply with individual takedown requests while deliberately leaving the underlying recommendation architectures fully intact, allowing similar harmful exposure to reoccur through countless other pathways. Furthermore, borderline sexualized material often falls outside the strict legal definitions of pornography while remaining unequivocally developmentally damaging. This creates a significant regulatory blind spot where no single piece of content technically violates the law, yet the overall environment collectively undermines a child’s fundamental right to safe development. The core challenge is not the absence of law, but a critical mismatch between regulation designed for individual episodes and harm that is widespread and ambient.

Institutional Responses and Structural Limits

The National Commission for Protection of Child Rights NCPCR has acknowledged online sexual exposure as a growing and serious threat and has issued advisories on digital safety. State Commissions for Protection of Child Rights SCPCRs, however, often critically lack the necessary technical capacity and jurisdictional reach to effectively regulate powerful, multinational platforms.

Reports by The Hindu have consistently pointed out that cyber safety education in India remains fragmented and is not properly integrated into schools, leaving parents largely unable to recognize the harm until behavioral changes become overtly visible.

Institutional recognition of the problem exists, but its practical implementation remains highly uneven, constrained by resource limitations and the difficult, transnational nature of platform governance.

Beyond Parental Responsibility

Public discussion on this issue frequently defaults to placing blame on the parents. While parental involvement is undeniably important, this framing is profoundly inadequate. Parents simply cannot audit opaque algorithms, reverse engineer engagement metrics, or successfully counter platform incentives that have been engineered on a global scale. As regulators around the world are increasingly forced to acknowledge, industry self-regulation has proven entirely insufficient when profit models are structurally misaligned with the foundational principle of child well-being.

Protecting children in digital environments, therefore, demands a decisive shift from relying on individual vigilance to enforcing systemic accountability. This must include mandatory, enforceable age-appropriate design standards, rigorous algorithmic impact assessments, and the legal recognition that the exposure itself, when developmentally harmful, must constitute a form of harm.

Childhood as a Governance Question

Unwanted exposure to sexualized content on social media is not an unavoidable byproduct of technological advancement. It is the predictable and damaging outcome of systems that have been designed to maximize user engagement without any adequate consideration for developmental vulnerability.

Developmental research published in Pediatrics, the Journal of Adolescent Health, and Computers in Human Behavior meticulously documents the associated harms.

Global health guidance from the World Health Organization recognizes the critical risk. Indian law affirms childhood as a uniquely protected stage of life. Institutions and investigative journalism have repeatedly sounded the urgent warning.

What remains unresolved is the issue of governance. Algorithms are not neutral tools; they are environments. And no environment should be permitted to shape a child’s inner world without strict, enforceable accountability. Childhood cannot be accepted as mere collateral damage in the relentless pursuit of digital profit. It is a protected developmental stage, and it demands protection not only in the letter of the law, but fundamentally, in its very digital design.


Sheikh Ayesha Islam is a Delhi-based writer who focuses on art, culture, politics, entertainment, digital discourse and broader social narratives. An alumna of the Department of Educational Studies, Faculty of Education at Jamia Millia Islamia, she holds master’s degrees in Social Work and Early Childhood Development. She can be reached at islamunofficial@gmail.com.


The views expressed in this article are author’s own and do not necessarily reflect the policy of the platform.

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